Greens ’n’ Reds Grocers needed some striking signage for their new store front. Commercial fit-out company Ze French Touch asked us to design something that would catch the eye of shoppers, communicate the store’s offerings, and stay true to the organic message of the brand.
Leaning heavily on floating signage was the best way to affordably create striking signage for the 20+ metre shopfront. We dark stained 6mm sustainable plywood before cutting individual letters and finishing with a high gloss coat. Logo lockups were created using dark stained plywood backing and untreated plywood layering for the detail.
By applying a modern typographical design to a natural, sustainable material we were able to produce a result that complemented the shop fit out and earthy brand message. We were able to bring the existing awning to life and ensure high visibility for the shop front.