Greens ’n’ Reds Grocers needed some striking signage for their new store front. Commercial fit-out company Ze French Touch asked us to design something that would catch the eye of shoppers, communicate the store’s offerings, and stay true to the organic message of the brand.


Leaning heavily on floating signage was the best way to affordably create striking signage for the 20+ metre shopfront. We dark stained 6mm sustainable plywood before cutting individual letters and finishing with a high gloss coat. Logo lockups were created using dark stained plywood backing and untreated plywood layering for the detail.


By applying a modern typographical design to a natural, sustainable material we were able to produce a result that complemented the shop fit out and earthy brand message. We were able to bring the existing awning to life and ensure high visibility for the shop front.

Large Laser Cut Letter
Shopfront singage
Sanding burnt edges of small letters
Large wooden ampersand
Laser cut negatives
Laser cut letters in full sheet
Staining Wooden Letters
Large layered Plywood sign
Finishing touches to layered wooden sign
Staining wooden letters
Finishing touches to layered wooden sign

Clients //


A Design and Fabrication Studio in Sydney’s Inner West, we specialise in laser cutting, signage, graphic design and materiality. Our creative team help clients across the globe bring their ideas to life, proudly sourcing sustainable and local materials where possible.

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02 8379 2008

15 Mellor Street, West Ryde NSW 2114
By appointment only.


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The Laser Co is a finalist in Anthill's Cool Company Awards and Australian Small Business Champions