KADMIUM ART & DESIGN SUPPLIES
Recently we joined forces with Kadmium Art Supplies to offer a laser cutting & engraving service in their Ultimo branch. We were invited to curate the store window display and a construct a feature wall to showcase the laser cutting & engraving services that would appeal to Kadmium’s broad customer group.
Approaching the displays we were aware of the need to target art, design and architectural customers at all levels: hobbyist, students, professionals and industry leaders. To achieve this broad reach we chose to design and fabricate a large-scale typographic call to action ‘What do you want to make?’ for the window: each word invoking a distinct material or technique to capture the imagination of the passers by.
Inside we took care to include an item to appeal to each customer group: from topographic contours for architecture students to engraved vintage skateboards for hobby illustrators. These two installations communicate the versatility of laser cutting and show clients what is possible with a little creative thinking.